Ozone: How much do Russians spend on their pets?

Ozone: How much do Russians spend on their pets?

June 8, 2022, time 15:43


Three-quarters of Russians keep pets and cats are more common than dogs, Ozone found in a survey of more than 1,500 people across the country. 41% of owners spend 3-5 thousand rubles a month on the maintenance of their pets – more often they buy treats and toys for them. Sales of pet products in Ozone almost doubled from year to year in May-June.

Photo: Branislav Nenin / shutterstock

Branislav Nenin / shutterstock

Russians love cats the most, according to Ozone research. 46% of pet owners have pets with mustache stripes, while only 39% of respondents have dogs. Other living creatures are far inferior to cats and dogs in popularity. For example, rabbits are kept at home by 7% of respondents, fish by 6%, and rodents by 5%.

Maybe caring for cats seems easier for users. In the category of goods intended specifically for cats, Russians most often buy collars in Ozone (their sales quadrupled from year to year in May-June) and scratches (an increase of 2.4 times). Dog necks are bought less often – their sales increased by only 74% compared to May-June 2021. But dog owners buy far more goods for their pets: they need muzzles (up to 2.1 times) , chains (+ 98%), harness (up to 2.8 times) and even special diapers, which they started buying 3.5 times more.

Dogs are most loved by residents of Perm (55%), Krasnoyarsk (53%), St. Petersburg (49%), Novosibirsk (44%), Krasnodar (42%), Samara (41%) and Kazan (40%) . . Cats are residents of Voronezh (58%), Chelyabinsk (53%), Rostov-on-Don (51%), Volgograd (52%), Moscow (49%) and Samara (48%).

In the summer, many owners take their pets to the dacha: 29% send them out of town for three months, another 27% take the animals with them when they go to the weekend at the weekend. In nature, cats and dogs usually face more dangers than in the city – from injuries, insect bites and movement stress. Pet owners try to protect their pets as much as possible: every third (30%) vaccinates an animal before leaving for the country, every fourth (27%) treats it from ticks, almost the same number (24%) do not leave the animals. go by themselves.

The increase in the level of care is also evidenced by the increase in sales of pet products on the eve of the summer season. In May and early June, sales of flea and tick necks in Ozone tripled more than year after year, pet vitamins quadrupled. Owners are also concerned that their pets are not lost in the wild. One in ten puts a collar with the owner’s contacts on a cat or dog, 3% buy GPS trackers to help find a missing animal (their Ozone sales increased 2.3 times year-on-year in May).

Animals that stay in the city during the summer spend a lot of time outdoors as well. More than a third of owners (38%) walk their pets every day, another 21% – sometimes, mostly in fine weather. Dogs are most often taken for a leash – 43% of respondents do so, while only 23% buy harnesses for their pets. One in five chooses a light collar for their four-legged friend (their sales in May-June in Ozone increased by 47% year-on-year), 18% carry animals in their hands or in a special backpack. Many owners prefer to spend time with animals actively: 24% run with them, 9% ride a bike, 18% play outside.

In addition to mandatory food and veterinary medicines, owners buy lots of nice things for their pets. For example, 46% of respondents give food to animals. Toys (34%), clothes and shoes (14%), beds (6%), scratch posts (7%) are also popular. One third of Russians (31%) buy all this in multi-category markets, another 29% – in specialty online stores. In Ozone in May – early June, sales of pet food and scratch posts increased 2.4 times year-on-year, pet clothing – 2.5 times, footwear – 7.6 times, walking goods and exercise – twice, beds – by 81%.

41% of Russians spend on average 3-5 thousand rubles a month for the maintenance of their pets, another 36% – up to 3 thousand rubles a month and 12% – 5-10 thousand rubles a month. Residents of Perm (19%), Moscow (18%), Ufa (16%), Novosibirsk (14%), St. Petersburg and Yekaterinburg (13% each) are more likely to allocate more than 10 thousand rubles for pets .

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